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Sam Fender donates £25,000 Mercury Prize to grassroots music venues

The artist receiving the award in Newcastle
Sam Fender was awarded the Mercury Prize last month in his hometown

The artist has given the entirety of his twenty-five thousand pound award winnings to the MVT, which operates to preserve the UK's grassroots music venues.

He was given the award on mid-October as his latest record People Watching was chosen as the top album of the past year.

Fender has chosen to hand the money over to the MVT, in acknowledgment of the essential function small stages had in his initial steps.

"I wouldn't be doing this success if it hadn't been for all the performances I played around the North East, and beyond, when I was beginning," stated Fender. "These spaces are legendary, but they are facing challenges."

Beginning in 2023, more than 150 of these venues have ceased operations – approximately 16 percent of the entire UK sector.

In the last year, well-known musicians such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its efforts to keep the scene afloat, by applying a minor surcharge to their admission fees, which goes to help local stages.

Fender also joined in, collecting more than £100,000 on his live tour to support 38 small stages across England, Scotland, and Wales.

The donation assisted locations that were facing potential shutdown due to difficulties arising from flooding, blazes and family tragedies, as well as permit problems, conflicts and neighbor objections.

Some locations obtained monetary aid in upgrading infrastructure and sound and lighting systems that directly benefitted artists and fans.

"The notion that funds from performances in large arenas backs the smaller venues, where it kicks off for musicians like me, is just logical," the star has said.

Pulp in concert
They are among the artists who gave their award winnings to good causes

He is among several artists to contribute his award funds to worthy causes.

In they earned the prize in the year 1996 for their release Different Class, lead singer the singer declared that the group would contribute their prize money to the non-profit War Child.

During 2002, rapper and singer the artist split her prize across a few organizations, like the children's charity and a charity for Sickle Cell.

"Additionally, I donated a thousand pounds to the center, to their gymnastics class, because I trained in gymnastics when I was younger and they lacked new equipment," she told the media.

In recent years, they contributed their prize money to the youth organization that nurtured their band, in addition to other grassroots music organisations.

Also the 1994 recipients M People donated their winnings to a MS organization after a acquaintance was found to have the condition.

"Receiving the award was quite enough," remarked artist the singer. "The money was the extra but we didn't require the cherry, because we had the honor. So our victory affected somebody else's life."

Recently, the trust revealed it had protected a couple of local spots in the South East, by transferring them to public stewardship.

The Joiners in the city and the second in the city were acquired under the community ownership program, which is funded by the arts council and supporters who acquire "shares" in the venues.

Written by

Gregory Copeland

A digital strategist with over a decade of experience helping businesses scale through innovative marketing techniques and data-driven insights.

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